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FoT

Future of Television

Coordinator: Marcus Bäcklund, e-mail: marcus.backlund (at) deseven.com

Involved countries: Sweden, Turkey, Germany, Spain

 

Abstract

This project have the objectives to: Transform the experience of sound and motion pictures through customer experience research on the social appropriation of services. It will demonstrate the viability of new business models and new value constellations at European level by developing and testing services at three major cities identifying customers and business models Define protocols and requirements for platforms and technologies Integrate media with interpersonal communication services Define service formats across interaction, content and communication. Viewers will get an on-demand living room experience from an open Internet video service with instant play in SD & HD, with guaranteed quality of service, with accessed with the regular remote control. Consumer Electronics providers will get recurring revenue from living room devices, balanced support, costs on sold goods, and differentiation of boxes in retail sales. Content Owners will get recurring revenue from all their archived media, including free publishing of full inventory and back-log (the “long tail”), including high margin revenue share opportunity, and including full content protection. Advertisers will have individually targeted TV commercial insertions – “Google ads on steroids” with the power of TV ads, with the efficiency of search-word advertising, with full transparency statistics on all ad viewing – where, when, how, who?, and with no-cure-no-pay model, pay only for documented target group hits. This project is not based on a technological platform. This project is focused on utilising existing transport networks to deliver a new service that was not previously possible to deliver. A “Push-Pull Based Content Delivery System” is directed specifically toward open Internet-based distributed data delivery systems, and more generally toward the delivery of large amounts of digital information over a “public” network in a manner that provides a level of quality of service (QoS) that is not inherently present in the network itself.